BankPlus
BankPlus has made American Banker's "Best Banks to Work For" list for nine consecutive years, one of only seven U.S. banks with that full streak, real evidence of investment in staff experience. The borrower-facing digital experience hasn't kept pace: of six lending lines, only mortgage has a real online application. The remaining five all route to "meet with a banker" or a branch locator, and the deposit-account-opening link found on multiple pages did not load correctly when tested.
BankPlus has made American Banker's 'Best Banks to Work For' list for nine consecutive years, one of only seven U.S. banks with that full streak, real evidence of investment in staff experience. The borrower-facing digital experience hasn't kept pace: of six lending lines (mortgage, auto, personal, HELOC, business, and wealth management access), only mortgage has a real online application. The remaining five all route to 'meet with a banker' or a branch locator, and the deposit-account-opening link found on multiple pages did not load correctly when tested.
The borrower journey today
How a prospective borrower actually moves through BankPlus’s digital properties right now, line by line.
What we’d upgrade
Nine years of "Best Banks to Work For" is worth extending to borrowers
A bank that consistently invests in staff experience has the same incentive to modernize the borrower-facing side of lending. That investment hasn't reached the loan application, where auto, personal, HELOC, and business borrowers all get the same instruction: visit a branch.
At 75 branches, an $8.3B bank still has a phone-call front door
Scale doesn't eliminate the labor problem, it multiplies it across 75 branches and their loan officers. Automating verification protects margin as growth, including the 2021 First Trust Corporation acquisition, continues to add branches and files.
The account-opening link needs a direct check
Multiple deposit-product pages link to an "Open an Account" portal that returned an error page when tested directly. If that's broken for real customers too, there may currently be no working self-serve path into the bank at all outside a mortgage refinance.
What it could look like
Below is a live, interactive white-label demo in BankPlus’s own branding: one front door, every product, with identity, income, and property verified automatically. Try it, or open it full-screen.
Before & after
What your loan officer receives
The instant a borrower finishes that flow, a fully verified application lands in the RAVEN dashboard. No rekeying, no document chase, full audit trail.
Jordan Carter
Where the time goes today
Roughly 3,500 files a year need borrower verification at BankPlus: identity, income, employment, assets, and property, collected today through document requests and follow-up calls.[3]
That is 0 staff hours a year in the expected case, recovered as origination capacity rather than headcount reduction.[1]
Value by lending line
Different files carry different verification loads. Commercial files (beneficial ownership, guarantors, business financials) take the longest; consumer files the least. Expected-case annual labor value:[1][2]
The full math
| Line | Conservative | Expected | Optimistic |
|---|---|---|---|
| Staff time savings[1][2] | $813K | $1445K | $2275K |
| Pull-through revenue (18–90 added closings)[4] | $14K | $42K | $71K |
| New-resident lead pipeline (2,500 new households/yr)[6] | $6K | $54K | $258K |
| Total estimated annual value | $834K | $1541K | $2604K |
Why this matters for BankPlus
Nine years of "Best Banks to Work For" is worth extending to borrowers
A bank that consistently invests in staff experience has the same incentive to modernize the borrower-facing side of lending. Right now that investment hasn't reached the loan application, where auto, personal, HELOC, and business borrowers all get the same instruction: visit a branch.
At 75 branches, an $8.3B bank still has a phone-call front door
Scale doesn't eliminate the labor problem, it multiplies it across 75 branches and their loan officers. Automating verification protects margin as growth (including the 2021 First Trust Corporation acquisition) continues to add branches and files.
The account-opening link needs a direct check
Multiple deposit-product pages link to an "Open an Account" portal that returned an error page when tested directly. If that's broken for real customers too, and not just an artifact of how it was tested, there may currently be no working self-serve path into the bank at all outside a mortgage refinance.
Want this with BankPlus’s real products and rates?
We’ll wire your actual product lineup, your rate card, into a private demo, then pressure-test every number above against your real volumes.
Methodology & footnotes
Hours saved per file. Published verification-automation case studies (Blend Labs, 2025) report 15-16+ staff hours saved per mortgage file across loan officers, processors, underwriters, and compliance. We model mortgages at 6-14 hours, commercial files (which add beneficial ownership, guarantor identity, and business financials) at 8-16 hours, and simpler consumer or HELOC files at 2-6 hours. The expected case sits well below published benchmarks on purpose.
Loaded staff cost. The $38-48/hour range blends Bureau of Labor Statistics OEWS rates for South Carolina loan officers (~$30/hr), processors (~$28/hr), underwriters (~$55/hr), and compliance staff (~$50/hr), including benefits. Most verification labor falls on processors and loan officers, which is why the blend sits closer to the lower rates.
Verification volume. Mortgage counts come from HMDA Modified LAR filings via FFIEC, which report actual originations. Commercial, HELOC, and consumer volumes are estimates derived from FDIC call report loan mix and branch footprint; they are not reported figures and could vary materially. The 60-day pilot exists to replace these estimates with the bank’s own measured numbers.
Pull-through improvement. The MBA reports roughly 68% industry-wide mortgage application abandonment. We model a 1-5 percentage-point improvement applied to originations (not the larger application pool, which would produce a roughly 3x bigger figure), at the MBA-reported $785 average profit per closed loan. Published case studies report 10-15 point gains; our optimistic case is one-half to one-third of that.
What this is not. These figures are directional estimates built from public data and industry benchmarks. They are not a quote, a guarantee, or an analysis of the bank’s internal workflows, and recovered hours are modeled as redeployed origination capacity rather than headcount reduction. Banks already running highly automated verification will see less; banks running fully manual document collection will see more.
New-resident lead generation. TD Bank research reports roughly 30% of consumers open an account with a new bank after moving (and movers 55+ switch at a higher rate than millennials), while 91% of consumers say digital capability matters in choosing where to bank (MX, 2025) and more than half of online banking applications are abandoned mid-flow (The Financial Brand; Innovatrics). We model a bank with a white-label, fintech-grade intake flow capturing 1.5-9% of new-to-market households as started applications, converting 12-50% of those to funded loans (expected case: ~55% completion times the MBA-reported ~55% depository pull-through). Value per funded loan combines the $785 MBA average profit with $500-1,500 of avoided lead-acquisition spend, the going rate per funded loan from purchased shared and exclusive lead channels. New-household counts are derived from Census county population estimates and are not bank-reported figures. This line is included in the headline total.
Digital audit sources: bankplus.net (personal/borrow/home-mortgages, personal/borrow/auto-loans, personal/borrow/personal-loan, personal/borrow/home-equity-line, business/borrow/business-loans, wealth-management/services, reviewed August 2026); bankplus.mymortgage-online.com (mortgage application portal); apply.bankplus.net (deposit account link tested, returned an error page); FDIC BankFind cert #5903.
ROI data sources: bankplus.net (personal/borrow/home-mortgages, personal/borrow/auto-loans, personal/borrow/personal-loan, personal/borrow/home-equity-line, business/borrow/business-loans, wealth-management/services pages, reviewed August 2026); bankplus.mymortgage-online.com (mortgage application portal); apply.bankplus.net (deposit account link tested, returned an error page); FDIC BankFind cert #5903.